While some brand names are easy to pronounce - 'Google', 'Tesco' and 'Lego' - others can be a little more complicated. For example, try saying 'Ellesse', 'Porsche' and 'Moschino' without stumbling.
A recent study conducted by global audience analysts Neilson revealed a brand name is one of the most important assets a company possesses and can influence customer decision-making by up to 80%.
This means having the right brand name can make or break a business.
