“We think we can help change the situation here,” says Iwona Blazwick, who for 21 years was director of the Whitechapel art gallery in London, “particularly for women.” She’s wearing, like many westerners working in Saudi Arabia, a stylish version of the abaya, the traditional garment that extends to ankles, wrists and neck, but with her head uncovered. Around us is the profligate splendour of the cliffs and pillars of the local geology, not lunar or Martian but from some stranger planet, its bare wind-carved forms suggesting beasts and faces. We’re in the north-western region of AlUla, at the two-year-old Habitas resort, where 96 luxury cabins, each containing one bedroom, are scattered across an arid but spectacular valley like a high-end, low-density trailer park. A succession of influencers, posing in front of tripod-mounted phones, bring a Triangle of Sadness vibe to the infinity pool. It’s not the Saudi Arabia of the popular imagination.