From 6th Ave to space: Haribo gummi candies blast off into Macy's Thanksgiving Day Parade

Photo collage showing a parade float with gummi candy astronaut and rocket ship, along with a photo of a nasa astronaut on the international space station.

Haribo is adding its own "cosmic" taste to Thanksgiving by launching Goldbear (and its friends) where no gummi candy has gone before.

If you are thinking that is outer space, you are at least a decade too late.

Rather, the bright yellow gummi bear, along with twin snakes, frogs and rainbow worms, are blasting off into the 98th Macy's Thanksgiving Day Parade today (Nov. 28) in New York City. Haribo's "Candy Cosmos"-themed float features brightly colored sweets, an astronaut and a towering rocket, the latter as seen on some packages of Haribo Starmix.

Goldbear, Haribo's mascot, leads off the procession as a giant balloon, "bringing joy to the New York City skyline," the German confectionary company announced in a press release ahead of Thursday's (Nov. 28) Turkey Day parade.

Haribo's "Candy Cosmos" float for the 98th Macy's Thanksgiving Day Parade features an out-of-this-world theme, a rocket lifting off, an astronaut and Goldbear giant balloon. (Image credit: Haribo)