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Jackie Tyson

How Unbound Gravel went viral

Lauren De Crescenzo (Cinch Rise) uses the aerobars in front of a group during 2022 Unbound Gravel 200

Emporia, Kansas, sits in the heartland of the United States. A small, vibrant college town where a student at Emporia State University is credited with creating the sport of disc golf and making the hamlet the ‘disc golf capital of the world’.

But the community also expanded its fame over the past 17 years in the world of cycling and has become the centrepiece for gravel riding and racing. Everyone now not only knows where Emporia is located geographically but continues to build its stature historically as the home for Unbound Gravel. Paying homage to the nearby Kansas City Chiefs NFL team, three-time Super Bowl winners, locals are proud to call the hometown race the ‘Super Bowl’ of gravel.

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