From $15,000 to $1,500 a day: Inside the stunning collapse at one MAGA store

• Sales of Donald Trump merchandise have sharply declined across the U.S., forcing some dedicated MAGA retail stores to shut down permanently.
• Retailers attribute the sales drop to persistent economic struggles, high gas prices, and growing backlash over the U.S. attack on Iran.
• Store owners report severe revenue drops, such as Virginia's Trump Town USA, where daily average sales plummeted from over $15,000 to $1,500.
• While many retailers are struggling, some successful vendors argue that competitor closures stem from a lack of business acumen rather than fading political support.
• The merchandise slump coincides with a Financial Times poll showing President Trump's approval rating falling to a record low of 33 percent ahead of the midterm elections.

IN FULL

MAGA merch is ‘just not worth a crap anymore,’ according to sellers