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Digital Camera World
Digital Camera World
Hillary K. Grigonis

From 100MP shooters to tiny mirrorless, Japan’s list of best-selling cameras couldn’t be more opposite. These top ten cameras hint at three key photography trends

Japan Sony Fujifilm Canon Nikon Hasselblad Yodobashi
Hasselblad X2D II 100C on a wooden surface.

The latest list of best-selling cameras in Japan contains ten mirrorless cameras, but I could describe the list in just three key trends: High-end shooters, cheap cameras, and compact bodies.

Japanese retailer Yodobashi has shared the latest list of best-selling mirrorless cameras for the second half of March 2026. The list includes several long-standing best-sellers that are hardly surprising to see, like the Sony A7 V, the compact Fujifilm X-M5, and a longstanding budget favorite, the Canon EOS R50.

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