People in the North East have been shocked by a new campaign showing how drinking any amount of alcohol can cause seven kinds of cancer.
The new campaign - headed by campaign group Balance and backed by top medic Dr James Crosbie and Gateshead's director of public health Alice Wiseman - aims to get people to think about booze in the same way as cigarettes. And the campaign wants to make sure people realise how having a drink can lead to lethal diseases like bowel and breast cancer.
Young mum Abby Phinn, from South Tyneside, was one to feature in a new campaign video - and told ChronicleLive she had been shocked to discover the connection between alcohol and cancer. She said: "I didn’t know alcohol can cause bowel and breast cancer. I knew it was linked to cancer, just like smoking. That is quite surprising."
