For Roger Phillips, there are two stories - two moments - that sum up the pivotal role BBC Radio Merseyside has played in this region particularly well.
One of them is the 1989 Hillsborough disaster. A tragedy which would claim the lives of 97 Liverpool fans. Phillips had been established at the station for more than a decade before that fateful day in Sheffield and he and his colleagues would play a vital part, first in trying to inform people of what was going on - and later for those trying to process the horror of what had unfolded.
"When things happen, people come together and they come to local radio" says Phillips, 75, who retired after a stellar 42 years with the station in 2020.