
In January 2017, Donald Trump’s advisor Kellyanne Conway was quizzed on White House press secretary Sean Spicer’s false claims about the number of attendees at the president’s inauguration. When pressed on why Spicer would “utter a provable falsehood”, Conway said that Spicer was offering “alternative facts”.
Her wording was widely characterised as “Orwellian”. Everywhere from Slate to the New York Times to USA Today, journalists were linking the new administration to George Orwell’s dystopian fiction. Less than a week after Conway’s claim, the sales of Orwell’s Nineteen Eighty-Four had gone up an estimated 9,500%.