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The Guardian - UK
The Guardian - UK
World
Esther Addley

Friday briefing: What Meta’s ‘friendly’ new app means for the future of social media

Threads, Meta’s latest social media venture.
Threads, Meta’s latest social media venture. Photograph: Stefani Reynolds/AFP/Getty Images

Good morning.

So now we know why they want to smack each other in the face. When Elon Musk challenged Mark Zuckerberg to a cage fight last month, it was in response to suggestions that the new social media site being developed by Zuckerberg’s Meta would be a “sane” alternative to Musk’s increasingly volatile Twitter. “Send me location,” replied Zuckerberg, neatly illustrating that obscenely wealthy men, too, can have fragile egos.

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