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The Guardian - UK

Technology

Hannah Al-Othman and Dan Milmo

Fresh starch: how TikTok helped spark a baked potato revival in the UK

TikTok Jacob United Kingdom Ben Newman Keith Roberts Preston Australia

Fans have travelled from around the world to buy their spuds filled with cheese, beans and other fillings. — Fans have travelled from around the world to buy Spud Bros’ spuds, filled with cheese, beans and other fillings. Photograph: Christopher Thomond/The Guardian

The humble baked potato is enjoying a renaissance, with TikTok algorithms bringing the stuffed spud to new audiences and transforming this once-tired classic into the lunch of the moment.

Young potato sellers are breathing new life into the traditional British meal, with modern twists on favourite toppings.

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