As winter settles in, shoppers across the country are noticing empty spots in the produce aisle. Severe weather events in key growing regions—specifically heavy rains in California and unseasonable cold snaps on the East Coast—have disrupted the supply of several fresh staples. In response to these shortages, major retailers are deploying a strategic wave of digital coupons designed to steer consumers toward available alternatives and mitigate the sticker shock of skyrocketing prices.
