This month, the Singapore Airlines frequent flyer program, KrisFlyer, made a play for Australian customers with its “Kris+ Miles” offering. It meansmembers in Sydney and Melbourne are now able to earn by tapping their rewards app in store at select merchants (very select merchants – there are only 34 Kris+ partners in the country). The move theoretically makes it easier to earn points – and, perhaps more interestingly, represents an airline vying to become a new carrier-of-choice.
Frequent flyer programs are a competitive space. Done right, they can snag consumers free flights and upgrades – a welcome perk, especially in the current economy.
