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The Guardian - UK
The Guardian - UK
World
Angelique Chrisafis in Paris

French social media influencers feel the heat over new law on paid content

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Capucine Anav
Actor and influencer Capucine Anav was forced to place a black banner on her account after she failed to specify certain commercial content. Photograph: Eric Fougere/Corbis/Getty Images

When Marie Lopez started recording YouTube videos of makeup and hair tutorials in her bedroom in Lyon aged 16, she “ate, slept and breathed” social media.

By 21, she had an online community of millions and was one of the most watched French women on YouTube, posting about topics from bullying and acne to ecology. Now 28, under the name EnjoyPhoenix she uploads content from her life so many times a day that she is scared to count her working hours, aware that part of success is to “reveal more and more” of your private life.

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