The convergence of style and functionality is what all gear and equipment manufacturers aspire to. It’s an added bonus if they can do so while offering their goods at attractive prices. This is where big brands with a large portfolio of products come into play. Take for example, Motoblouz, a French retailer of gear and equipment that not only sells gear from some of the most popular brands, but also has a number of in-house brands of its own.
It’s through these economies of scale that Motoblouz is able to lower prices on its in-house brands. Not only do its affordable options make motorcycling safer and more accessible to young riders and folks on a budget, but they also differentiate themselves clearly from the premium segment, meaning they don’t necessarily cannibalize on sales of high-end, branded gear. One of the brands under DXR’s in-house portfolio is DXR, a brand known for its affordable, stylish, and protective riding shoes. Its newest offering has cold weather riders in mind, but can equally be worn as the winter gradually transitions to spring.
