French Connection has become the first major UK clothing brand to launch a rental service on its own website. Brand new pieces, including dresses, skirts, tops and jackets, are being made available to hire.
Items will be offered to rent for four, 10 or 15 days, and there is no need to take out a subscription. The collection has a retail selling price between £45-£205, with items being available to rent for as little as £10, the Manchester Evening News reports.
French Connection Rental's website is now live. Its guide explaining how the service works says: "Once you have found something you love, select your size, rental period and delivery date then add to bag.