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International Business Times
International Business Times
Business
Charlotte DURAND

French Brushmakers Stage 'Comeback' With Pivot To Luxury Market

Brushmaking companies say their expertise and craftsmanship is at risk of being lost (Credit: AFP)

French brushmakers are shifting to luxury and niche markets to survive rising costs and redundancy, as they see their craft --- handed down through the generations --- threatened with extinction.

"We've been making brushes here for six generations," said Daniel Desjardins, standing in his family workshop, which has been turning out brushes made from horsehair or boar bristles since its opening in 1834.

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