Patients in France are increasingly rejecting the "glitter" of the annual breast cancer awareness campaign of Pink October. They say celebrations and cosmetic tie-ins can feel far removed from the reality of treatment and act as a smokescreen for political inaction and the dangers of environmental and workplace exposure to carcinogens.
Every October, pink ribbons return to lapels and shops and monuments are decked out in the colour, as Octobre Rose encourages screening for breast cancer and raises money for research.
