Too often, organizations consider freelancers an optional extra, recruited at short notice, fulfilling narrow roles, distant from the strategic direction of the company. Consequently the growing freelance talent pool remains underutilized and often mismanaged, just when freelancing is becoming standard employment for millions around the world.
Harvard Business Review Analyst Services and Fiverr research reveals freelancers are doing around 20% of the work in US-based businesses. By 2027, freelancers are projected to outsize the full-time workforce in the country. Likewise, a recent survey of UK businesses reveals four in ten are currently working with freelancers, with 60% saying that working with freelancers has helped employees both address and avoid burnout in 2023.
