Livingston boss David Martindale admits they may need to stay in the top flight for 10 years in order to attract a new generation of fans.
The Lions handed out over 4300 free tickets for their Premiership clash with Ross County at the weekend, having ran the initiative three times last season.
That, in part, brought about a 25 per cent increase in season ticket sales this term and while the boss was full of praise for everyone at the club for the response, he says it needs to be part of a ‘10-year evolution’ if the Lions are to significantly increase their fan base.