When was the last time you went all-inclusive (AI)? In certain scenarios – when you want to read by the pool, relax in the sun or stick to a budget, for example – they can be handy. But the gloss of having everything thrown in has dulled over recent decades, with many AI stalwarts now seen as shabby, up-selling or limiting for the reasonably curious traveller.
In response, hotel brands haven’t thrown out the AI concept – they’ve decided to up their game. Enter a new generation of “more inclusives”, “cool inclusives” and “infinite lifestyle” rates, adding luxe facilities, complimentary activities and even dinners and drives out around the destination to the timeworn concept of three buffet meals and unlimited drinks.
