HelloFresh has partnered with JLS band member turned farmer JB Gill to encourage families to create ‘cardboard gardens’ using their recipe-kit box this summer. The announcement follows the meal kit brand's collaboration with Disney and Pixar celebrating the launch of its new film ‘Elemental’.
HelloFresh will be including plantable seed paper within the first 5,000 boxes of its limited-edition Elemental recipe-kits
JB Gill said: “Not only do we want to inspire families in the kitchen to cook up a storm with the limited-edition recipe range, but we also want them to sow the seeds of creativity, encouraging families to embrace the very elements which will help their miniature gardens grow.
