More than 25 million adults in the UK are not getting enough fruit and veg in their diet. New data reveals that the average person consumes 3.25 portions of fruit and veg a day – just 65 per cent of the five-a-day target.
The research, commissioned by Sainsbury’s and Nectar, has revealed that the average adult doesn’t eat their first piece of fruit or veg until 1.58pm. Meanwhile, 27 per cent don’t have any until dinnertime and less than one in 10 say they consider fruit and veg at breakfast.
To inspire people to eat more fruit and veg and try new recipes, Sainsbury’s and Nectar have created the Vegfast Van. Touring the UK this week, lucky passers-by can enjoy a selection of breakfast items totally for free – all whilst contributing towards their five-a-day.