More than 25 million adults in the UK are not getting enough fruit and veg in their diet. New data reveals that the average person consumes 3.25 portions of fruit and veg a day – just 65 per cent of the five-a-day target.
The research, commissioned by Sainsbury’s and Nectar, has revealed that the average adult doesn’t eat their first piece of fruit or veg until 1.58pm. Meanwhile, 27 per cent don’t have any until dinnertime and less than one in 10 say they consider fruit and veg at breakfast.
To inspire people to eat more fruit and veg and try new recipes, Sainsbury’s and Nectar have created the Vegfast Van. Touring the UK this week, lucky passers-by can enjoy a selection of breakfast items totally for free – all whilst contributing towards their five-a-day.
For those who can’t make it to the Vegfast Van, Sainsbury’s is offering customers up to 750 bonus Nectar points this summer when they take part in the ‘Great fruit & veg challenge’. Running until September 2, customers must simply download the Nectar app and sign up to take part.
Now in its third year, almost one million customers have previously taken part, with 106 million portions of fruit and veg purchased during the challenge.
Sam Burston, director of Nectar & Loyalty at Sainsbury’s, said: “When you’re doing the food shop week-in, week-out, it can be challenging to think of new recipes and to feel inspired to try something different – particularly during the school summer holidays when routines can go out the window.
"That’s why we are bringing back the Great fruit & veg challenge and looking to inspire our customers to try something different through the Vegfast Van - showing them how easy it can be to pack their breakfast full of fruit and veg while getting more out of their Nectar points balance.
"We want to support our customers to eat delicious food that is good for them and the planet, and the return of the Great fruit & veg challenge is just one of the many ways we’re helping everyone eat better.”
The Vegfast Van began its tour in London this morning. It will visit the following locations in the coming days:
Brighton: New Road, BN1 1UF: Tuesday August 9, 9am – 11am
Manchester: Cathedral Gardens Manchester, Corporation St, Manchester M4 3BG: Thursday August 11, 9am – 11am.
