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Evening Standard
Evening Standard
Anna Wise

Frasers ups stake in Hugo Boss after bidding to buy entire brand

Frasers Hugo Boss Mike Ashley House of Fraser Sports Direct Frasers Group Harvey Nichols
Mike Ashley’s Frasers Group has increased its stake in Hugo Boss (Jonathan Brady/PA) - (PA Archive)

Mike Ashley’s Frasers Group has increased its stake in Hugo Boss a month after a takeover approach was rebuffed by bosses of the German fashion brand.

The retail giant behind Sports Direct and House of Fraser said it had increased its shareholding to nearly 48% after putting the offer directly to investors, accelerating its push into the luxury market.

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