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Evening Standard
Evening Standard
Business
Mark Banham

Frasers takeover bid rejected by Australian fashion hub MySale

MySale sells fashion and lifestyle items

(Picture: MySale)

Mike Ashley’s Frasers Group takeover bid for Australian online flash sales discounter My Sale has been rejected by the group as it did not consider the terms “fair” or “reasonable”.

In an announcement to the London Stock Exchange, MySale said that the offer of 2 pence a share for MySale stock from Ashley’s business that includes Sports Direct, House of Fraser and Jack Wills, did not “reflect an adequate value or premium for control of MySale and therefore undervalues MySale and its prospects”.

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