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Evening Standard

Business

Mark Banham

Frasers rescues fast fashion retailer Missguided in £20 million deal

Missguided Mike Ashley Frasers Group Boohoo Frasers Group Alteri Sports Direct

Missguided has been snapped up by Mike Ashley’s Frasers Group in a £20 million deal (Missguided/PA)
(Picture: Missguided)

Frasers Group owned by billionaire and Sports Direct founder Mike Ashley has rescued troubled online fast fashion retailer Missguided from the jaws of administration with a surprise £20 million bid.

The company knocked out Boohoo who were also in the running to take over the business up until yesterday.

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