The next step in the administration of WiggleCRC appears to be unfolding, with The Times reporting on Sunday that Frasers Group has agreed on a deal to purchase the brands and intellectual property of the group.
Frasers Group has long been rumoured as a potential suitor for the Wiggle business – which was part of Signa Sports United NV – once the UK-based company went into administration in October after recording a FY23 loss of £74.9 million on sales of £204.2 million.
The report in The Times said the value of the sale was less than £10 million and that part of the appeal for Frasers Group was the strong online and social media presence of the Wiggle and Chain Reaction Cycles brands.
