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The Guardian - UK
The Guardian - UK
Business
Joanna Partridge

Frasers Group buys Missguided out of administration for £20m

Frasers Group Missguided Frasers Mike Ashley Sports Direct Flannels House of Fraser
Mike Ashley.
Mike Ashley’s Frasers Group owns the brands Sports Direct, House of Fraser and Flannels. Photograph: Kirsty O’Connor/PA

Frasers Group, controlled by the Sports Direct founder, Mike Ashley, has bought the online fashion retailer Missguided out of administration for £20m in cash.

Frasers, which owns the Sports Direct, House of Fraser and Flannels retail chains, announced it had acquired certain intellectual property of Missguided Ltd and related firms Mennace Ltd and Missguided (IP) Ltd, in a purchase funded from working capital.

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