The broader NFT inundation is getting a little out of hand — there are luxury brands getting involved, every professional sports league in America wants a piece of the pie, and even a satirical response to the trend has begun. So where does that leave the brands and individuals who have yet to introduce a collection or announce that they too, are entering the space? Look no further than Frank’s RedHot to get an idea of what’s next.
While we’ve seen food-related NFT projects come out of the woodworks, like the existing Olive Garden collectibles that were established on OpenSea by a community of fans, Frank’s is being handled by its parent company, McCormick & Company (MKC). And instead of releasing digital art onto an online marketplace, the whole goal of the Frank’s RedHot NFT is to tie it into a real-world event — the Super Bowl in this case.
