Whatever supporters think of him as a football manager, Everton as a club is lucky to currently have Frank Lampard on the frontline as a communicator.
This is a difficult time for everyone associated with the club, from the players and non-playing staff to what, in my view, is one of the most passionate and dedicated fanbases there is. I could write about the many factors behind the current problems - on and off the pitch - for pages and pages and have detailed some of my concerns at length, including on the front page of the ECHO earlier this month. Many pre-date the arrival of Lampard.
But despite the difficult hand he has been dealt, and at a time when fans are justifiably calling for answers, Lampard is the one person who comes out time after time to face the questions. He might not have a choice over whether or not he attends press conferences, but he does have a choice over how he conducts himself.