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Radio France Internationale
Radio France Internationale
National
Jan van der Made

France’s wine industry is in crisis. Can this Nigerian consultant save it?

Chinedu Rita Rosa, CEO of Bordeaux-based Vines de Rosa, a wine consultancy. 18 March 2025. © RFI/Jan van der Made

France's wine industry is in trouble, with fewer people drinking wine and major export markets facing economic and political pressure. One wine consultant, Chinedu Rita Rosa, of Bordeaux-based Vines of Rosa, suggest some solutions for the French wine industry.

French alcohol consumption has dropped for three decades in a row. Its major export markets are contracting – China's interest in the French wines hit its high five years ago and US President Donald Trump is threatening to continue his brutal tariffs regime on French-wine imports which he started in his first term.

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