France handed fast-fashion giant Shein a €40 million fine on Thursday, following a year-long investigation that found the online retailer guilty of "deceptive commercial practices".
France's Directorate for Competition, Consumer Affairs and Fraud Prevention (DGCCRF) — the regulator in charge of French consumer law — revealed that Shein had misled its customers on price reductions, as well as on the scope of its "commitments concerning environmental claims".
