Framework made a snarky post on X last May 29, asking if it was the only laptop maker that doesn’t slap AI branding all over its landing page. This was probably made in regards to the upcoming Computex 2024, which started on June 3, and had AI everywhere. The company then made a follow-up post a couple of weeks later, saying that May was its highest revenue month since Framework started, meaning its non-use of AI branding isn’t having a negative effect on the company’s sales.
In case you're wondering if this is working, May was our highest revenue month since starting Framework. https://t.co/0tU0tpqxFbJune 13, 2024
