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Bangkok Post
Bangkok Post
Business

FPH pivots to luxury single detached home sector

"It is no longer useful to pump up sales of townhouses because of the high mortgage rejection rate." -- Saenphin Sukhee, chief Executive, Frasers Property Home (Thailand)

As the impact of the pandemic slows the townhouse market, developer Frasers Property Home (Thailand) or FPH is shifting to luxury single detached houses as well as adding a condo development business.

Chief executive Saenphin Sukhee said the townhouse market was hard hit by Covid-19 as the majority of buyers were low-income earners, many of whom had a high level of household debt.

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