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The Guardian - AU
The Guardian - AU
Business
Amanda Meade

Foxtel’s star-crossed Hubbl flames out despite multimillion-dollar marketing push

Hubbl Foxtel United States John Lyons News Corp Hamish Blake Mark Davis Sarah Schwartz Tele United Nations
Comedians Hamish and Andy on stage at Foxtel's launch of Hubbl in 2024.
Comedians Hamish and Andy on stage at Foxtel's launch of Hubbl in 2024. Photograph: Screenshot from News Corp website

Not even Hamish Blake in a silly costume and multiple puff pieces in the Murdoch press could save Foxtel’s streaming TV set-top box Hubbl.

Despite the millions Foxtel spent on marketing, including a $1m launch party on Sydney harbour, the company conceded Hubbl was “in maintenance mode”.

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