Fox’s upfront presentation, at The Manhattan Center Monday, May 13, kicked off with Michael Strahan and Gordon Ramsay. Strahan said telling the attendees why they should buy ads would be like him running a kitchen, and Strahan said it would be like him playing defensive end. So they turned to a pro, in Jeff Collins, president of ad sales, marketing and brand partnerships, Fox.
“Innovation has brought profound change to our industry. While some see disruption, we see opportunity,” he said.
