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The Economic Times
The Economic Times

Fox strikes $22 billion deal for Roku to fuel streaming push

Fox Roku United States Fox Corp Lachlan Murdoch

Fox Corp is buying Roku in a cash-and-stock deal valued at about $22 billion ​in a bet that pairing its sports ​and news programming with a top TV streaming platform will strengthen its position as audiences ​shift online.

The deal, announced on Monday, gives Fox access to the more than 100 million households using Roku's streaming platform, potentially helping the cable TV-reliant media company better target ads and reduce reliance on traditional distribution.

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