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TV Tech

George Winslow

Fox Sports Deploys Google Cloud’s Generative AI Tools for New Viewer Experiences

Fox Sports Fox Google Cloud Google

Laurent T / Shutterstock

SUNNYVALE, Calif.—In a notable example of how broadcasters are adopting generative AI to provide new content and experiences to viewers, Fox Sports has announced that it is working with Google to unlock the full potential of Fox’s vast sports content archives using Google Cloud's generative AI (gen AI) technology.

The announcement expands on Fox Sports and Google Cloud's work in building Fox Sports' Intelligent Asset Service (IAS) that was first announced in 2020.

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