Four in five Brits (79%) have become more committed during the cost-of-living crisis – to tracking down the best bargains when shopping, a survey has found.
Nearly half of Brits will try to bag themselves a bargain when shopping for clothes (49%) or insurance (48%), while 47% aim to seek out the best deals on food.
And two in five will only commit to a purchase if they feel they are getting a good deal – with 41% even going out of their way to get extras thrown in.