After losing her phone, wallet, and ID to a thief during a night out, entrepreneur Rachel Bloom decided to change how women think about safety and fashion. Her namesake startup has unveiled a first-of-its-kind anti-theft smart handbag collection that blends full-grain leather craftsmanship with biometric fingerprint locks, GPS tracking, and mobile app integration.
The launch arrives at a time when theft continues to affect millions of Americans each year. According to a report by Statista, there were 4.51 million larceny-theft incidents reported across the U.S. in 2023, making it one of the country's most common crimes.
