During my conversation with Narayan Rao, the founder of Bengaluru’s popular icecream brand Corner House, I tell him, rather unwittingly, “Corner House is a legacy brand–”
“You are saying this, not me!” he interjects, with the smile of a chess player who has snared his opponent.
It is, however, not preposterous to assume that Corner House is, indeed, a legacy brand in Bengaluru. It has, after all, 19 parlours across the city and two more in Mysuru. It has been around for 40 years, withstanding competition from other international icecream brands. It sells, on average, 1.5 lakh litres of ice cream every month.