What if your chocolate bar could inspire you to play music? Fortnum & Mason has explored just that, with a new range of chocolate bars that each have their own soundtrack.
Working with Otherway, the collection, called Bars of Chocolate (there's a double meaning there), invites taste to meet melody, turning each bar into a multi-sensory experience. All 16 chocolate bars are paired with a different original musical score, which was written to denote the product's taste. It's definitely something new for packaging design.
