Roblox has slowly (but steadily) cemented itself as one of gaming's giants, even beating Steam for concurrent users back in late August—which, given the size of Gabe Newell's videogame empire, sure is something. That's due in part to the fact people can create and share content for the platform and, crucially, make a bit of money off it.
These breakout hits, like Steal a Brainrot, are completely beyond my understanding (I still remember cassette tapes and Nokia brick phones), but there's no denying their utter chokehold over the gaming youth.
