
The 12-team era of the College Football Playoff officially kicked off Friday night with a rather out-of-the-box sponsor leading the broadcast on ESPN and ABC.
As play-by-play broadcaster Sean McDonough and analyst Greg McElroy began to preview the first-round game between No. 7 Notre Dame and No. 10 Indiana, it was revealed that OG Fortnite—the online video game—sponsored the opening kickoff.