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Creative Bloq
Creative Bloq
Technology
Natalie Fear

"Formulaic design is like bad comedy": a day in the life of Gianni Tozzi

Gianni Tozzi headshot.

Gianni Tozzi is the global chief creative officer at FutureBrand, an innovative global design company enhancing businesses through the power of brand strategy. Bringing a fresh perspective to design, he believes creative excellence isn't just a nice-to-have, but a critical lever for brand success.

Blending the worlds of art, design, entrepreneurship, and teaching, Gianni has worked with global clients like Etro, Roberto Cavalli, and Pomellato, alongside recently judging at this year's Cannes Lions and D&AD. As part of our Day in the Life series, I caught up with Gianni to discuss the importance of emotive design and the future of the creative industry.

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