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The Independent UK
The Independent UK
Sport
Kieran Jackson

Formula E team ditches AI social media influencer ‘Ava’ after backlash

Ava Formula E Mahindra Mahindra Racing
Mahindra Racing

Formula E team Mahindra Racing have been forced to discard a bizarre plunge into artificial intelligence whereby they created a fake social media influencer ahead of the new season.

The team created a fake influencer powered by AI called ‘Ava’ to promote the team, their drivers and sustainability campaigns throughout the season, which starts this weekend in Mexico.

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