In today's social media age, celebrity brand ambassadors are a common sight, helping endorse or promote a brand's products or tools, giving that extra bit of sparkle or star power.
This is especially true in the consumer market, but we're now increasingly seeing it in the B2B tech world, where what 10 years ago would have been niche businesses now have the power to hire top talent to promote their brand - I'm talking Idris Elba promoting ServiceNow, Keanu Reeves bigging up Palo Alto Networks, and Matthew McConaghey being the voice of Salesforce.
