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PC Gamer
PC Gamer
Andy Chalk

Former Xbox VP says Game Pass creates 'weird inner tensions' because a game's popularity can actually damage sales: 'The majority of game adoption on GP comes at the expense of retail revenue'

Hi-Fi Rush screenshot.

Pete Hines, the former vice president of communications and marketing at Bethesda, recently opined on what he described as "short-sighted thinking" driving subscription-based game services like Game Pass: "If you don't figure out how to balance the needs of the service and the people running the service with the people who are providing the content—without which your subscription is worth jack shit—then you have a real problem."

"You need to properly acknowledge, compensate, and recognize what it takes to create that content and not just make a game, but make a product," Hines said in a recent interview with Dbltap. "That tension is hurting a lot of people, including the content creators themselves, because they're fitting into an ecosystem that is not properly valuing and rewarding what they're making."

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