Former Strictly Come Dancing Judge Len Goodman and Minister for Pensions Guy Opperman have joined forces in the ballroom for a video to help promote a benefit which could give an estimated 850,000 people of State Pension age an annual income boost of up to £3,300. Along with a financial boost, successful claimants could also access reductions and discounts on housing and Council Tax.
Wednesday, June 15 was the Department for Work and Pensions’ (DWP) second annual Pension Credit ‘Day of Action’, with the aim of encouraging people over 66 to check their eligibility for the gateway benefit and make a claim. The UK-wide campaign encouraged everyone to pas the information on to someone who could be eligible.
Consumer champion Martin Lewis, well-known charities, banks and pension providers, such as Age UK, Virgin Money and Legal & General also got behind the awareness campaign, taking to social media to help spread the message. Martin also discussed the benefit on his regular slot on ITV's, This Morning.