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GamesRadar

Technology

Ashley Bardhan

Former Sony exec Shuhei Yoshida says the PlayStation marketing team had to completely redesign Crash Bandicoot in PS1 commercials because he was too ugly for the Japanese market

Crash Shuhei Yoshida PlayStation Sony Japan

Crash Bandicoot PS1.

Sorry to get personal so quickly but, do you think Crash Bandicoot is handsome? The Japanese PlayStation marketing team certainly didn't, so they guided the publisher toward redesigning the unsightly creature for local commercials around the game's 1996 release.

"The eyes were green," former Sony executive Shuhei Yoshida says about Crash Bandicoot in a new interview with gaming personality Kyle Bosman. "The, you know, [he] had a really, uh, thick, um – what was the name of this part? Eyebrows. And that was a bit scary."

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